GLOSSARY

Competitive advantage

IN PLAIN ENGLISH

Something a company does better or more cheaply than its rivals, in a way they can't easily copy.

WHERE YOU MEET IT

Argued in annual reports and analyst notes rather than shown as a figure.

WATCH OUT FOR

An advantage rivals can buy or copy isn't a moat.

EXPLAINED IN

What a moat is, and how people argue about it

Educational content only. It is not personal financial advice.